Improving the quality of information for those living with cancer
The client
Macmillan Cancer Support is a leading charitable organization in the United Kingdom dedicated to providing practical, emotional, and financial support to individuals affected by cancer. Established in 1911, Macmillan offers a wide range of services, including information resources, helplines, financial assistance, and support groups.
Their focus extends beyond the cancer patient to include their families and caregivers, recognizing the broader impact of the disease. Macmillan aims to improve the lives of people affected by cancer by offering guidance on treatment options, managing side effects, and addressing the various challenges that arise during and after cancer treatment.
In addition to individual support, Macmillan is actively involved in influencing healthcare policy, campaigning for better cancer care, and funding research to enhance the understanding and treatment of cancer. The organization relies on donations and fundraising efforts to sustain its vital services and make a positive impact on the lives of those affected by cancer.
The challenge
Macmillan Cancer Support is one of the largest British charities and provides specialist health care, information and financial support to people affected by cancer. To support those affected by cancer, a digital transformation program was initiated to ensure information and help was available for all.
The solution
We developed a strategy of large system decommissions and migrations to newer technologies and platforms to provide a cutting edge experience. Not only did this change from a technology stack point of view, but also an infrastructure level to a cloud platform. With a vast number of different integrations points having to be designed, developed and managed as well as the difficulty of integrating modern and legacy technology to ensure business as usual could continue during and after the transformation.
Industries
Services
Becoming digital experience first
Digital experience first is more than a strategy; it is a philosophy that places user interactions and engagements at the core of organizational initiatives. This approach involves harnessing innovative technologies and platforms to seamlessly integrate online and offline experiences, creating a cohesive journey for users across various touchpoints. Embracing a digital experience first mindset enabled Macmillan Cancer Support to stay responsive to evolving consumer expectations, leverage data-driven insights, and deliver personalised and meaningful interactions. As technology continues to advance, Macmillan Cancer Support not only strives to meet the demands of the modern consumer but also position themselves as leaders in the ever-evolving digital landscape.
Designing for the future
The Macmillan Cancer Support solution was designed and developed in a way to provide future improvements with little to no cost implications. Enhancements were made as soon as the program was completed providing additional features beyond the MVP to further support people affected by cancer.
Innovating the donation and fundraising process
Once all our enhancements were completed, we proposed a fundraising solution to align with the new technology and experience provided as part of the transformation. We engaged in a proposition to utilise Sitecore Commerce to provide a fundraising and donation platform which was previously written on a bespoke platform.
The results
The project delivered a brand new Sitecore Experience Platform website with personalisation, machine learning and artificial intelligence that seamlessly integrated into legacy back office systems and a modern Single-Sign On (SSO) platform.
We are honoured to be a key partner for Macmillan Cancer Support, supporting their exceptional team in the ongoing transformation of their digital channels, providing support and assistance to individuals affected by cancer.
